Recently the ACDA, in conjunction with Edco, asked its members to fill out a brief survey (it’s still live for another week or so!) about their fundraising habits. A number of interesting trends are starting to take shape and one is highlighted here. According to research done by Edco in the past coupled with the recent survey data from the ACDA, emerging trends suggest that ACDA members are less likely to use online fundraising than their school affiliated group counterparts like sports teams, speech and debate teams, and robotics teams. This also includes other school-based music groups such as bands.
One possible explanation behind this discrepancy is that choirs have and continue to rely on performance ticket sales as a way to generate revenue. The vast majority of those surveyed responded that they raise funds through ticket sales. Interestingly enough, just about as many choirs supplement the revenue generated by ticket sales by selling products.
Any method to raise funds for a choir or school program is a good thing, but not all fundraising methods are created equal. The fundraisers that rely on product sales net choirs only about $0.50 on the dollar sold due to the fact that it costs the choir money to buy the products in the first place. Using an online fundraising site, like Edco, can net a choir over $0.90 on the dollar. That’s over 40% more money in the choir’s pocket! It’s worth noting that a significant majority of the survey respondents have shown an interest in trying online fundraising in the future. As they see the benefits of online fundraising first hand, it will undoubtedly become a more popular fundraising method among ACDA members – especially when so many are already interested in trying it.
Something to consider doing is combining an online fundraiser with ticket sales. If a choir has an online portal for buying tickets, it would be easy to promote an online fundraiser there too. In fact, the most likely donors would be those who are interested in buying tickets to a performance. Edco even provides you with the HTML code to put a “Give Today” button on any website to help promote your fundraiser.
Share your thoughts and experiences with online fundraising with us. We’d love to know what you do that works and what you’ve tried that could use some tweeking!