As the 2017-2018 school year approaches, many teachers and coaches are thinking about a back to school fundraiser. And why shouldn’t they be? The start of the school year is the perfect time to begin equipping your team with the funds you need for the upcoming season. Planning your fundraiser is a critical step in creating a successful campaign so check out 5 tips on how to plan and get your fundraiser off the ground (see below).
Put these tips into action by going to www.ed.co and signing up for free today. Edco is an online fundraising platform whose mission is to support K-12 education by helping close the funding gap for high quality educational programs. Edco makes it easy for your team to accept tax-deductible donations.
1.Determine your fundraising goal
Create an itemized list of what the fundraiser’s money will be used for and how much each item costs. It is absolutely essential to be able to clearly communicate with potential supporters about what their donations will be used for. Transparency is key. Once you have your itemized list with corresponding dollar amounts, add up the total dollars needed and you have your fundraising goal.
2.Plan your fundraiser carefully
Taking some time to sit down and create a fundraising calendar. Every minute you spend planning now will be rewarded later when your fundraising campaign is running smoothly and you hit your goal. Your fundraising calendar should include things like:
- Dates of the planning phase – how much time will you spend planning and organizing people and creating materials before the fundraiser goes live?
- Dates of the active fundraiser – how long will your fundraiser last? 2 weeks – 8 weeks is best.
- Dates of emails/flyers to be sent
- Dates of social media posts announcing the fundraiser and updating the community on fundraising progress
3. Identify tools/communication channels
Come up with a list of as many ways as you can think of to get the word out about your fundraiser. Highlight the ones that are definitely available to you for the fundraiser. Examples include:
2. Social media
3. Text messages
5. Banners in/around the school
6. Meetings with team parents
7. Team newsletters
8. Team website space (think banner ads or announcements on the team website homepage)
4.Identify key stakeholders
Key stakeholders are the people that must be involved in your fundraiser to make it a success. It is important to identify them so you can get everyone on the same page and working together. Once you know who they are, you can divide up the work to be more efficient and effective.
Key Stakeholders may include:
- Principal – may need to give permission for a fundraiser, has control of communication channels
- Team Parent or PTA President – can execute on fundraising tasks and mobilize the parent body
- Faculty – one or a few faculty members that really care about your team
- Team and team leaders – team members that want to take on an active role in fundraising
5.Meet with key stakeholders and supporters before going live with your fundraiser
Schedule a meeting with the key stakeholders to talk about your fundraising plan. Share your calendar with them too. Be sure to be open to their input and be willing to incorporate it into your plan. Including their ideas will help get them more invested in the fundraiser.
It is also a good idea to organize a meeting with parents, your team, and other people who may wish to support your team to talk about the fundraiser, the goal, what the money will be used for, and your fundraising strategy. Getting everyone on the same page in advance of the fundraiser going live will make the fundraiser run smoothly. This meeting is also the perfect time to ask for contacts (name and email) that you can reach out to for donations.
Don’t wait! Go to www.ed.co and sign up for free now. Start planning your fundraiser today!