Do you know of a choir, group, or organization that never seems to have a problem fundraising? It seems like they send out a letter or email and it’s as if they turned on a money faucet complete with volunteers ready to help. Well, they aren’t magicians. You can have that same kind of response if you use the information you gather wisely.
It is imperative that every time you have a fundraiser you are collecting data. Email addresses, names, amounts donated, who wanted to volunteer/be a team leader are all important pieces of information that can make your next fundraiser more successful than your last.
Here are some pointers on how to start and manage your data for the best results:
1) Create an account on Edco for FREE
By creating an account on Edco and using it for your next fundraiser, you will be well on your way to tracking this information. Edco automatically tracks who donated (name and email), how much they gave, and when they donated. Having those contacts in your back pocket will give you a leg up the next time you have a fundraiser instead of starting from scratch.
2) What Data to Collect and How to Do It
Start with your own network of friends, family, alumni, and neighbors. Enter their names and email addresses into Edco’s “Grow Your Network” section on your advisor dashboard. The next step is to ask your choir members and supporters to give you the contact information (names and email addresses) of 10 people who they think would be willing to support the choir. Remember that the more people you ask to gather contact information, the larger your pool of potential donors will be. Go ahead and enter all of the contacts submitted to you into your “Grow Your Network” section too (alternatively you can add team members to your Edco team and ask them to input their own contacts). By the end of this step, you should have a fairly sizable pool of potential donors that you can reach out to via Edco.
3) Respect Your Potential Donors
As we all know from getting calls at inopportune times only to find out that it’s a recording, getting solicited for something you’re not interested in is annoying and breeds resentment. That’s why it is so important that you give your potential donors the option to opt out of emails/communications. You can easily do this by adding a sentence as a postscript in your email saying something along the lines of, “If you do not wish to get announcements and updates about this fundraiser, please email firstname.lastname@example.org with the subject line “Please Remove Me From Your Fundraising List”. At the end of the day you want to avoid upsetting potential donors by sending them too many emails. Use your contact list to make announcements, ask for donations, volunteers, additional contacts, and to send deadline reminders. If anyone requests to stop getting emails, simply remove them from the list.
4) Make Sure Your List is Up-To-Date
This is a key step that people often forget about. Keeping your contact list up-to-date ensures that you’re reaching out to the right people at the right time. If you never update your list, you may end up reaching out to people who are no longer connected to your choir, and thus, have no interest in donating. Working with an updated list will result in a successful fundraiser and plenty of volunteers to help along the way.
Sign up on Edco for FREE today and start fundraising!