It can be easy to get overwhelmed when considering what kind of fundraiser to organize. There are so many different fundraising ideas out there. Before you decide on a bake sale, auction, or selling wrapping paper, it is definitely worth your time to look over some trends in online fundraising.
Online fundraising has seen a huge boom in recent years. Simply put, it’s because online fundraising platforms, like Edco, are enabling groups to fundraise like never before. Here are some important online fundraising trends to keep in mind when selecting what type of fundraiser to organize:
Online giving is growing at 5x the pace of off-line giving(3)
This is completely in line with the trends we see across the board with mobile phone usage. As more and more people use their phones and become comfortable with online transactions, more and more people are giving online.
85% of NGO’s accept online donations(1)
Remember that these are organizations that have professional fundraisers. They realize how important it is to accept online donations because of how easy it makes the donation process for donors and fundraisers. If the overwhelming majority of them are accepting online donations, it makes perfect sense that you would benefit from incorporating this tool into your fundraising effort.
Email had the highest approval (80%) as an effective communication and fundraising tool(1)
This is really important to note because many people might think that social media is the most effective communication and fundraising tool. However, although social media is great at creating buzz around a fundraiser, it turns out that email is the most effective way to solicit donations. The bottom line is that there is a higher conversion rate of potential donors to donors from email than social media. So don’t neglect email as a valuable tool in your fundraising efforts.
67% of individuals did not support a school or youth fundraiser because they weren’t asked(2)
Can you believe that? Over two thirds of people did not donate because they weren’t aware someone was in need! This highlights the importance of spreading the word about your fundraiser to as wide an audience as possible. Email and social media are great ways to do that. There are people in your community that would be willing to give if only they knew that there’s a group in their community in need.
With trends like these it’s clear that online fundraising is making a big splash. At the very least there should be an online fundraising component included in every fundraiser if it isn’t done completely online to begin with. Start your own online fundraiser today by signing up for FREE at www.ed.co We’ll be there every step of the way to help you achieve your goals!
(1)2017 Global NGO Online Technology Report
(2)Association of Fund-raising Distributers and Suppliers
(3)Blackbaud Charitable Giving Report