On November 27 fundraising will have its biggest holiday of the year. #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. It is celebrated on the Tuesday following Thanksgiving and kicks off the charitable season, when many focus on their holiday and end-of-year giving.
On #GivingTuesday, people and corporations will donate their spare lunch money and nest eggs to organizations of their choice. Your speech and debate team will be one of those organizations. How can you prepare? We have 10 tips.
- Calculate a total – Add the cost of travel, food, and a season’s worth of unexpected miscellaneous expenses. This is your fundraising goal.
- Put together a pitch – Practice telling people about your passion for speech and debate and what a donation can do to nurture that. People are happy to donate, they just need to be asked.
- Put together a team – Find ten (or more) students. We’ve found that to be the number where teams really start reaching big donation goals.
- Make a donor list – this includes John, George, Paul, and Ringo. The longer the list, the more donations you can raise. Also, talk to businesses. Small, medium, and large-sized like to help schools especially when the students are practicing a skill used in the business. Ergo, ask law offices, news stations, theaters, and other communication-based businesses for sponsorship.
- Harness technology (like Edco) – technology makes it simple to start your fundraiser, connect a team, compile contacts, and collect funds fast.
- Eat when the eatin’s good – about a third of a year’s charitable giving will happen in December so it makes sense to start campaigns around #GivingTuesday. Then you’ll have a head start going into the holiday season.
- Use social media – fundraisers that are not tweeting, facebooking, and tubing are missing out on big donations. Online fundraisers raise three times as much as traditional fundraisers (bake sales, car washes, auctions) and a big reason is because of social media chirping.
- Plan your media – you can shoot a “Meet the Team” video, record a “Thank You” Christmas carol for donors, or send out waves of emojis on Twitter. Whichever way you get your message out, put it on a calendar.
- Keep in touch with donors – donors love to hear about your progress. After all, they are the cause. When donors hear about your progress, they will feel compelled to share it (especially if you ask them to!) and so you’re more likely to get more donors. An added bonus is that Edco saves donor lists each year so your reach will compound over time.
- Start as soon as possible – it takes five minutes to set up a campaign on Edco. You can invite teammates and start raising money today. For more ideas, we have best practice resources here.
When you hit a straightaway, you want to press on the gas pedal. The result is, you cover much more road in a short amount of time. That is the sort of progress #GivingTuesday should get you.